Medilita - new logo and visual identity

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Medilita – orthopedics and wellness clinic in Vilnius. The main activities are foot and hand prosthetics, halotherapy (salt room) and sale of orthopedic products. Medilita has two more brands under it – Ortopedijos paslaugos and Druskis.

The task: to create a logo for Medilita company that would be recognizable, easily readable, and memorable. The logo must reflect trust, peace, loyalty, competence, and harmony. The other two brands should look similar and use the same branding style.

Solution: A subtle symbolic connection between the organic and the artificial element in the letter M. A symbol that is also an abbreviation for a logo. The selected color scheme is a classic choice for brands that want to promote trust in their products / services and represent feelings that are cool and calm.